Tap Into Marketing Insights To Work Smarter

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During these unprecedented times, marketing professionals are feeling the pressure to deliver more impact without an increase in their budgets. Cross-examining insights from each marketing effort will help you to work smarter not harder.

Your digital marketing efforts probably include website maintenance, SEO, paid digital advertising, social media, ongoing content development such as your blog, email marketing, and probably twelve other things I haven’t listed. What can one learn from the other? Well, what works and what doesn’t, for starters.

Each of your team members managing these efforts—if they’re doing their job correctly—is analyzing the results and insights for their efforts in order to continually improve the ROI. Unfortunately, despite all having the same goals, marketing team members are often not aware of each other’s results. Collaboration can be the key to spinning insights into gold. Examples: 

  1. Does your social media person know which keywords are performing best for SEO so that they can include these in page bios and individual posts?

  2. Does your Email Marketing manager know which segments are responding to paid social media ads about specific products so that they can improve their personalization efforts?

  3. Does your Google ads manager know what your most engaging posts are on Pinterest for a proven example of keywords that people are searching for?


Social media offers a unique perspective unlike any of your other marketing efforts in that you receive immediate audience feedback from actual customers and prospects. Use the insights you gather here to develop smarter campaign strategies across your marketing team. Likewise, additional marketing team members can inform smarter social media strategies as well. 


Action plan: I suggest starting by having the owner of each of your marketing efforts to gather and analyze three months’ worth of data. Bring it to the table, share your key takeaways, and look for common denominators and/or anomalies.

Need assistance in understanding your social media analytics? Let’s Connect!