Social Media Inspo: What to post about in January

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With the holidays behind us you may feel like hibernating until spring, but as a small business owner and/or content manager you know that staying active on social media is a year round commitment. Hashtag holidays are a great way to inspire new content ideas and engage your audience when you’re feeling stuck. January 2023 is full of popular hashtag holidays that you can incorporate into your social media efforts. Here are 5 hashtag holidays to consider:

  1. #NationalTriviaDay - January 4th: This holiday is all about engagement! Share interesting facts or tidbits about your business, staff, or products, or quiz your followers to find out just how much they know about your business! One fun idea, offer a special prize for customers who can answer a series of trivia questions.

  2. #CleanOffYourDeskDay - January 10th. There’s no better time to get organized than when resolutions are still fresh. Offer your followers tips for getting organized and decluttering their workspace. If your business sells products related to organization or productivity, this is a great opportunity to showcase your offerings and engage with your audience. Sharing tips for getting organized will be well-received, or you could even hold a desk-cleaning contest which encourages followers to share a photo of their desk for a chance to win a consultation, lunch, or free product from you!

  3. #MLKDay - January 17th: This national holiday honors the legacy of civil rights leader Martin Luther King Jr. and his work in the fight for equality. This is a great opportunity to share messages of support and solidarity with your audience. You could also use this day to highlight any diversity initiatives or partnerships your business has. Don’t forget that this is a holiday weekend for many — remind your audience of why they should visit your business or website on their day off!

  4. #GetToKnowYourCustomersDay - January 20th: This holiday is all about building stronger relationships with your clients and customers. You could use this day to conduct customer surveys or hold a Q&A session on social media. This is a great opportunity to not only show your customers that their opinion matters to you, but also to gather valuable insights that can help you improve your business.

  5. #NationalComplimentDay on January 24th is the perfect time to spread the positivity that social media could use a little more of! Give a special shoutout to a neighboring business or your valued customers, highlight the accomplishments of your team members, or post about a special vendor or partner that helps your business run smoothly. Use this opportunity to build stronger connections with your audience and show them that you value and appreciate them.

These are just a few of the many hashtag holidays that small businesses can incorporate into their social media strategy for January 2024. By planning ahead and coming up with creative ways to post to your social media channels and to engage with your audience, you can make the most of these fun occasions and build stronger connections with your followers.