Social Media Post Ideas For November

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Small business owners will soon have their hands full with holiday preparations, employee vacation requests, and all of the key details that need to be in place as you head into the holiday season. It is also a critical time of year to have a solid social media presence, so take some time now to prepare your November strategy. 

November and December tend to be far more competitive for paid advertising on social media, as you will be bidding for clicks against major retailers with deep pockets. That being said, it's essential that you maximize your organic(non-paid) reach. Below I have listed some of the ideas that Social Kitchen draws inspiration from for increasing reach organically in the month of November. Experience tells us that these items will likely be "trending" on social media this month. This means that by incorporating these into your November content calendar, you will increase reach, impressions, and engagement. 

Daily Celebrations/Awareness:

  • Nov 1: Daylight Savings Time Ends
    How To Use:
    Be creative! How can your services make your clients’ lives easier as busy schedules adjust to shorter days?
    Include #FallBack

  • Nov 3: Election Day
    How To Use:
    Remind people to vote, and provide a link to local polling place addresses. Remember, it is never a good idea to share your own political views on social media.
    Include #iVoted #ElectionDay #Election2020

  • Nov 6: Nachos Day
    How To Use:
    In the office? Treat your team to Nachos at the office, and be sure to post lots of pics!
    Own a restaurant? A daily special is a must. Make a video of the first batch coming out of the oven and post it to Instagram!

    Include #NachosDay

  • Nov 8: STEM Day

  • Nov 11: Veterans Day

  • Nov 13: World Kindness Day

  • Nov 15th: America Recycles Day

  • Nov 17: Entrepreneurs Day

  • Nov 21: World Hello Day

  • Nov 26: Thanksgiving

  • Nov 27: Black Friday

  • Nov 28: Small Business Saturday (#ShopSmall)

  • Nov 29: Computer Security Day

  • Nov 30: Cyber Monday

Additional Considerations:

• Push website gift certificate sales for holiday gifts
• Push Holiday reservations
• Giving Back. 'Tis the season! Tell the story of your philanthropic efforts. Turkey Drive? Toys For Tots? Social media is the place to encourage community involvement
• Hiring for the holidays? Take advantage of Facebook's job posting feature. 
• Employee holiday events. Be sure to share photos of all the fun! 
• What are you thankful for? 
• Share/Tag favorite local businesses to support during the holidays
• Holiday parade in town? Share a reminder. Post photos. 

I've included a few examples of how these ideas could be used, but you'll need to be creative and make them work for your unique business. These are just a few of the more popular events for social media, research a little further to find more that may be better suited for your business. 

Pull out your November content calendar now, and simply jot down an idea for each day or week for your social media posts. Coming up with the idea is half the battle—do this today and November will go smoothly!